Design for the other 90%

Simple water pump - from

Simple water pump - from

In the recent issue of brand eins there is an interesting article on “Design for the other 90%”. It is about an exhibition in New York and Toronto which focuses on simple solutions for big problems – various articles designed for “the other 90%” of the world’s population. The designers focused on an easy and feasible production process so the products can be manufactured in less developed countries by local craftsmen – innovation from constraint.

There are some ingenious pieces such as solar powered battery chargers, simple and easy to use water pumps, water filters and purificaton tools and also some which were already mentioned in posts of Ethan on or on Afrigadget.

Check out the website of the exhibition – it’s really worth visiting.

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Design for the other 90%
was published on 18.01.2009 by Florian Sturm. It files under global
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One Response to “Design for the other 90%”

  1. » Blog Archive » Social Marketing Organization - PSI Says:

    […] the current issue of brand eins (already mentioned in an article on design in and for LDCs) the social marketing organization PSI is […]