Social Marketing Organization – PSI

In the current issue of brand eins (already mentioned in an article on design in and for LDCs) the social marketing organization PSI is portrayed.

PSI (Population Services International) is

a nonprofit organization based in Washington, D.C. that harnesses the vitality of the private sector to address the health problems of low-income and vulnerable populations in more than 60 developing countries [from the PSI homepage].

The organization especially tries to tackle health issues in less developed countries – e.g. malaria, HIV or tuberculosis, but also tries to operate as economically successful as possible. Depending on the most effective way of business, PSI cooperates with local entrepreneurs or health institutions to market their products and promote a lifestyle avoiding diseases (e.g. hygienic measures or contraception).

One very innovative approach of the organization is how the success of their business is measured. By collecting statistical data and utilizing internationally accepted measures such as DALY (Disability-Adjusted Life Years = life-years that sick persons would lose without treatment), the outcome of their actions can be displayed in a comprehensive way.

The “Annual Health Impact Report” of PSI shows these numbers in several graphs and is definitely worth taking a look at.

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Social Marketing Organization – PSI
was published on 28.01.2009 by Florian Sturm. It files under global
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