eDevelopment workshop on mobile innovation – Session 5
Notes from the World Bank eDevelopment Thematic Group workshop on “Mobile Innovations for Social and Economic Transformation – From Pilots to Scaled-up Implementation“ on 16 September in Washington DC.
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Session 5: Mobile Applications in Agriculture and Rural Development
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Introduction: Tim Kelly, Lead ICT Policy Specialist, WB
The dilemma bread vs. mobile phones was never a real dilemma – mobile phones help us to make better, cheaper, … bread
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Framing the Topic and Learning from Experience
Kerry McNamara, Consultant, ARD
The question is different from sector to sector
What we’re talking about are wireless – what are the opportunities for expanding wireless coverage
Impact of mobiles – letter a = access
- more people have access to a mobile signal than ever
- that’s changing our whole work
affordability, appliance – SMS as the most simple application
Changes don’t happen because of the mobile device but because of the ecosystem the device creates
Not what we can do – but what we should do
We tend to focus on the applications
- making agricultural markets more efficient
- although evidence may not be solid
We want people to have access – but we should think beyond the device & beyond the hand of the individual
The best interventions begin with a definition of the problem and clear design principles
- the problem is not the technology
- ICT is only the tool – we have to look how ICTs can help
We should talk about mobility, not about devices
- Combination of mobility, distance and time is interesting
- we shouldn’t be too fixated on platforms
How is information broadly understood? How can it be transformative?
We need to think about policies and regulations
Often in the last 10 years fascination with gadgets has cost us good development practice
What is to be replicated when trying to replicate a project? How much does the local context matter?
In the ICT4D community we tended to engineers solutions – we have to focus more on enabling the environment for innovation
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David Edelstein, Director of ICT Innovation, Grameen Foundation
Microfinance has been around 1000 years, but technology can make it a lot more efficient
Grameen foundation – how can the mobile phone be used to improve the people’s lives?
- different domains – also cross-domain
- services that can be scaled and are sustainable
Using phones to collect information – and also disseminate information
Providing services over mobile phones
- several criteria how the foundation identifies initiatives
- specific project implementation process – rapid prototyping
Crucial for success – having the right partners with high level engagement
Service of the Grameen foundation in Uganda:
- weather services
- agriculture information
- marketplace for farmers
Live demo of the Google SMS search
Conclusions:
- Understanding needs – consult the user early and often
- Be creative
- Fail fast
- Usability – trusted intermediary
- Right partners
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Aparjita Goyal, Economist, Development Research Group, World Bank
Example project E-Choupal – service to cut out intermediaries and buy directly from soy farmers – as a business strategy for a private company
- Internet kiosks where the local prices are posted on a website
- Ware houses = hubs established in town – farmers going there to sell directly to the private company
- Improvement of the situation of farmers – higher average revenue for the farmers
- Farmers with good quality sell to the private company – downward pressure on the price
Findings
- increase of soy price of 2-3%
- the further away the kiosks are from the market, the lower the impact
- farmers are responding to increased price
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ICT in Agriculture Sourcebook
Kerry McNamara
Skipping this point due to lack of time – website
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Q & A
Mobility is an enabler – timeliness in agriculture; the killer apps are in this sector
Bundling information – transaction – eGovernment services can be powerful but are all served on different platforms
eDevelopment workshop on mobile innovation – Session 5
was published on 16.09.2009 by Florian Sturm. It files under global
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