Social Marketing Organization – PSI

In the current issue of brand eins (already mentioned in an article on design in and for LDCs) the social marketing organization PSI is portrayed.

PSI (Population Services International) is

a nonprofit organization based in Washington, D.C. that harnesses the vitality of the private sector to address the health problems of low-income and vulnerable populations in more than 60 developing countries [from the PSI homepage].

The organization especially tries to tackle health issues in less developed countries – e.g. malaria, HIV or tuberculosis, but also tries to operate as economically successful as possible. Depending on the most effective way of business, PSI cooperates with local entrepreneurs or health institutions to market their products and promote a lifestyle avoiding diseases (e.g. hygienic measures or contraception).

One very innovative approach of the organization is how the success of their business is measured. By collecting statistical data and utilizing internationally accepted measures such as DALY (Disability-Adjusted Life Years = life-years that sick persons would lose without treatment), the outcome of their actions can be displayed in a comprehensive way.

The “Annual Health Impact Report” of PSI shows these numbers in several graphs and is definitely worth taking a look at.

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Social Marketing Organization – PSI
was published on 28.01.2009 by Florian Sturm. It files under global
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GlobDev Paris – Healthcare

Notes from the workshop on Global Development, December 13 2008 in Paris.

Track V – Healthcare
Session Chair:
Peter Meso – Georgia State University, USA

The Shifting Legitimation of an Information System: Local, Global and Large Scale
Gianluca Miscione
– International Institute for Geo-Information and Earth Observation; Inger Elise Ostmo, Kristoffer Fossum, Knut Staring – University of Oslo, Norway

Scheme of the article:
Time line vs. relevance of specific places and local settings.
From local (high relevance of specific places) -> to organizational (low) -> to full coverage (middle)

Collecting local information – initial acceptance of own system in South Africa in 1999.

The project crossed the borders and went to Asia. Networks of action were created instead of working patterns in local settings. Shift from local to global.
FOSS worked in every area
Different players evolved in every area, also the field in which the projects were active

International standardization appeared. Information and processing tools showed their own logic and requirements.

Final stage – full coverage:
The bottom up approach (beginning) evolved into a top-down approach (later)
Even if the system makes sense locally, the power remains centrally.
Scalability is the ability to switch legitimation
It’s important to cope with the requirements of policy makers


Fighting Hunger with Information – Mashups in ICT4D Increase Accessibility of Vital Services
Florian Sturm, David Hauer, Thorsten Hampel
and Andreas Hornich – University of Vienna, Austria

Presentation GlobDev08 Paris

View SlideShare presentation or Upload your own. (tags: globdev08 paris)


Depicting the Landscape around Information Flows: Methodological Propositions
Mikko Korpela, Irmeli Luukkonen
– University of Kupio, Finland; Retha de la Harpe – Cape Pensulina University of Technology, South Africa

Depicting the landscape around information flows
Context is essential, especially in healthcare. Suggesting a graphic notation for that -> landscape method
Physical and political structure as the canvas
Flow of services/authority/money/information
More detailed landscape: activity networks and activities
Research in progress -> try the framework, contextualize it, make case studies, transfer to other domains, enhance usability (guidebook)

What purpose do they have? What can one get out of these descriptions?
– The need to depict & describe similar cases and compare cases and focus on substantial factors;
– Also practitioners can benefit & learn from the depictions


E-health readiness framework from electronic health records perspective
JunHua Li, Lesley Pek Wee Land, Subhagata Chattopadhyay
and Pradeep Ray – The University of New South Wales, Australia and The Asia Pacific u-Health Research Center (APuHC), Australia

Part of a WHO project – implementation of e-health records, especially in Asia
A lot of money was invested in these systems but WHO wanted to know which outcome there was

E-health promises a lot, especially in LDCs – but how to create sustainability in the use of these systems?

This research is completely not theoretically based, just collecting the data and getting the most out of it
Aim: introduce a conceptual method to quantify constructs within the framework in order to reveal e-health readiness status

Analyse different frameworks

Components for assessment:

  • Core readiness
  • Engagement = providers’ exposure to ICTs
  • Technological readiness
  • Societal readiness

Framework made out of these factors
Connect and weigh the graph to find out core readiness

This framework can be used to reveal overall e-health readiness before implementing the systems

What is e-readiness and why was it chosen?
– Systems are expensive and complex -> big investment and therefore it should be made right
– Physicians are not the same as IT users, it’s important to know how to fill the different expectations (also patients’)

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GlobDev Paris – Healthcare
was published on 20.12.2008 by Florian Sturm. It files under global
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